Shared calendars break down when names, buffers, and ownership aren’t standardized. IR coordinates with Executive Ops on the CFO’s availability, Corporate Comms needs the CEO for media, Finance is booking board prep time, and everyone’s editing the same calendar with different naming conventions and no clear owner. The result: double-bookings, missed meetings, and fire-drill rescheduling. Fix it with simple templates that work across teams.
What You’ll Achieve
- Standard naming conventions, buffers, and ownership rules everyone follows
- Fewer scheduling conflicts and faster rebooking when changes happen
- Clear visibility for IR, Comms, Executive Ops, and Finance without constant Slack threads
Lock In Naming Conventions
When three people are looking at the same calendar entry, they need to instantly know what it is, who owns it, and whether they can move it. A naming convention solves this.
The format: [Event Type] | [Issuer/Company] | [Audience] | [Owner] | [Timezone]
Event types should be short and consistent:
- 1:1: One-on-one investor meeting
- NDR: Non-deal roadshow
- CONF: Conference meeting or panel
- AD: Analyst day
- EC: Earnings call
- PREP: Prep or briefing session
- HOLD: Calendar hold (not confirmed)
- MEDIA: Press or media interview
- BD: Board or internal meeting
Examples:
1:1 | Fidelity | PM + Analyst | Sarah (IR) | ETNDR | Goldman Tech Conf | Buy-side meetings | Mike (IR) + GS | PTHOLD | Q4 Earnings Prep | Finance + IR | Finance | CTMEDIA | WSJ Interview | Reporter + CEO | Jen (Comms) | ETAD | FY26 Strategy Day | Analysts + Investors | Sarah (IR) | ET/PT Hybrid
Paste-in template for your team:
[Event Type] | [Company/Fund Name] | [Attendee Role] | [Owner Name (Team)] | [TZ]
Store this template in your team wiki, Slack channel header, or calendar tool settings. When someone books a meeting, they copy-paste the template and fill in the blanks. No improvisation, no confusion.
Build in Buffers and Holds
Back-to-back meetings without buffers guarantee that one late investor cascades into six delayed meetings. Buffers and hold blocks prevent this.
Standard buffer rules:
- Virtual 1:1s: 10-minute buffer after each meeting. If you schedule a 45-minute call, block 55 minutes on the calendar. This gives the executive time to debrief, check messages, or grab water before the next call.
- In-person meetings: 15-minute buffer for same-location meetings, 30 minutes if the executive needs to move between buildings or venues. Account for elevator wait times, security checkpoints, and bathroom breaks.
- Analyst days and large events: 30-minute buffer before and after for tech checks, speaker prep, and debrief. Also build in a 15-minute mid-event break if the session runs longer than 90 minutes.
Hold blocks for overflow and contingencies. If you’re planning an NDR day with eight confirmed 1:1s and expect two more requests, block two 60-minute holds on the calendar labeled HOLD | Overflow | TBD | Sarah (IR) | ET. When a ninth request comes in, you can confirm it immediately into an existing hold rather than trying to find a new slot. If the holds don’t fill, release them 48 hours before the event so the executive can reclaim that time.
Color codes for quick scanning. Use calendar color-coding so everyone can see at a glance what’s locked versus flexible:
- Blue: Confirmed investor meeting (in-person or virtual)
- Green: Internal prep or briefing (movable with 24-hour notice)
- Orange: Hold block (available for new bookings)
- Red: Blackout or unavailable (earnings quiet period, vacation, board meeting)
- Purple: Media or external non-investor meeting
Assign Ownership and Escalation Paths
Every calendar entry needs a single owner who can answer questions, approve changes, and handle conflicts. Without clear ownership, you get paralysis or duplicate effort.
Single owner per slot. The owner’s name goes in the calendar entry title (see naming convention above). That person is responsible for confirming attendance, sending logistics, handling last-minute changes, and updating the calendar. If the CFO’s assistant needs to move a meeting, they message the owner—not the whole team, not the executive, not a general Slack channel.
Escalation contact tree. When a conflict arises that the owner can’t resolve (two confirmed meetings in the same slot, executive running late and can’t make the next call, investor requests the CEO but only the CFO is available), they escalate to a designated decision-maker. Define this hierarchy upfront:
- Tier 1 (Owner): IR coordinator or access team lead. Handles routine scheduling, confirmations, and minor changes.
- Tier 2 (Manager): VP of IR or Executive Ops manager. Handles conflicts, double-bookings, and priority calls between investor meetings versus internal meetings.
- Tier 3 (Executive sponsor): CFO or Chief of Staff. Makes final calls on high-stakes conflicts (cancel a tier-2 investor to accommodate a tier-1 holder, move a board prep session to protect an analyst day).
Document this tree in a one-page runbook and include cell phone numbers so escalations don’t get stuck in email chains.
Tooling Tips That Reduce Friction
Good templates help, but the right tooling makes them stick. Automate the repetitive parts so your team can focus on coordination, not data entry.
Calendar attachments in every invite. When you confirm a meeting, send a calendar attachment (.ics file) that includes the event name (following your naming convention), start time, duration, video link or room location, and attendee names. Investors and executives can accept the invite and it automatically appears on their calendar with all the details. No need to manually copy-paste times and links.
SMS or text alerts for day-of reminders. Email reminders get buried. Send a text message two hours before virtual meetings and 30 minutes before in-person meetings with the key details: Reminder: 1:1 with Fidelity PM in 30 min. Zoom link: [URL]. Questions? Text Sarah at [number]. This drastically reduces no-shows and late arrivals.
No-login links for virtual meetings. Use video platforms that don’t require investors to create accounts or download software. Include the direct meeting link in the calendar invite, confirmation email, and SMS reminder. Every additional click or login screen increases the chance someone can’t join.
Shared calendar with role-based permissions. Use a shared calendar (Google Calendar, Outlook, or your corporate access platform) where IR, Comms, Executive Ops, and Finance can all see the executive’s schedule. Set permissions so everyone can view, but only designated owners can edit. This prevents accidental deletions or changes while keeping everyone informed.
Get the Templates
Request a demo to see how WeConvene automates calendar coordination with built-in naming conventions, buffer rules, and multi-team visibility—no spreadsheets or manual syncing required.