Event Accessibility: No-Login Links, Mobile-First, Calendar Attachments

In the competition for an investor’s time, friction is your greatest enemy. Every extra click, every forgotten password, and every hard-to-find link is a reason for a buy-side analyst to drop off and move to their next task.

“Event accessibility” is no longer a nice-to-have; it’s a core requirement for successful corporate access. The goal is to make joining your event as easy as opening an email. If your “bookings” platform isn’t built on these three principles, you are losing attendees.

1. The Power of the “No-Login Link”

This is the single most important innovation in event accessibility. Forcing an investor to create another account on another platform just to accept a meeting is a hostile user experience.

• The Old Way:
  1. Investor gets email.
  2. Clicks link.
  3. Hits a login wall.
  4. Tries to remember password.
  5. Fails. Clicks “Forgot Password.”
  6. Waits for reset email.
  7. Gives up.
• The Accessible Way:
  1. Investor gets a personalized email.
  2. Clicks a unique, secure “no-login” link.
  3. Lands on a simple page: “Accept this 10:00 AM meeting?”
  4. Clicks “Accept.”
  5. Done.

This friction-free approach respects the investor’s time and instantly increases your acceptance and attendance rates.

2. Mobile-First is Non-Negotiable

Investors are not chained to their desks. They are checking schedules, reading decks, and joining meetings from their phones—in airport lounges, in a cab, or between other events.

If your invitation email, your registration page, or your virtual event platform is not mobile-first, it’s broken.

• Does the page require “pinching and zooming”?
• Are the “Accept/Decline” buttons tiny and hard to tap?
• Does your virtual event require a “browser enable” plug-in that doesn’t work on iOS?

The entire workflow, from invite to “thank you for attending,” must be as clean and functional on a phone as it is on a 30-inch monitor.

3. The Automatic Calendar Attachment

The final piece of the puzzle is the calendar. An investor’s calendar is their real source of truth, not your event portal.

• The Bad Way: Sending a confirmation email that says, “Your meeting is confirmed. Please add it to your calendar.” This creates manual work and risks the investor forgetting or mistyping the details.
• The Good Way: The instant the investor clicks “Accept,” the platform automatically generates and attaches a calendar file (.ics).
• The Best Way: The platform automatically sends a calendar invite (not just an attachment) that locks the time in their calendar. If the meeting details change (e.g., the dial-in is updated), the platform sends an updated calendar invite, ensuring the investor always has the correct, most current information.

When you remove all barriers to entry, you make “yes” the easiest possible answer. That is the essence of modern event accessibility.